Streicher Goods:
launching floor models
Brooklyn-based ceramic artist and designer Ethan Streicher debuts Floor Models, a new body of work presented at Afternoon Light during nycxdesign 2026.
The collection introduces a series of handmade ceramic furniture and lighting pieces, staged within a colorful booth that reinterprets the visual language of retail—borrowing cues from liquidation-era showroom signage and commercial display language.
The Story
In Floor Models, Streicher explores the tension between collectible design and commercial presentation. Each piece is hand-built and one-of-a-kind, yet displayed as if part of a closing sale: bold signage, direct messaging, and an atmosphere of urgency typically reserved for mass-produced goods.
The works reflect Streicher’s ongoing focus on form, color, and material presence. Ceramic side tables, coffee tables, and lamps land in saturated yellows, deep greens, blues, and warm neutrals, staged against bold blue walls and shag carpeting. Posterboard signs—channeling classic “everything must go” energy—layer in a graphic sensibility rooted in Streicher’s design past and his appreciation for hand-lettered signage.
“I wanted to do something unexpected and unfamiliar in a trade show setting—the short-lived display is the perfect canvas to have some fun on how product is displayed.”
- Ethan Streicher
At its core, Floor Models is about permission—to play, to experiment, and to reframe how objects are experienced. The presentation embraces humor and accessibility, leaning into a sense of spontaneity and fun. It reflects Streicher’s broader shift toward a more exploratory practice, where making is not only about refinement, but about curiosity and energy.
Floor Models positions the studio as storefront, and objects as inventory—not to diminish their value, but to question how value is communicated. By placing handmade work within a system typically associated with urgency and discount, Streicher invites a reconsideration of how design is seen, acquired, and lived with.
Shop the Floor Models
Learn more about Streicher Goods
